Website and search basics

These guides are kept for readers who still arrive with questions about websites and search. They cover what a site needs to support your marketing, common visibility mistakes on agency sites, how to find the words clients use and how to turn visitors into enquiries.

We do not build websites or provide search optimisation, so this section is informational. Use it with whoever builds your site, or to review one you already have. The advice is deliberately cautious: no design or wording can guarantee a ranking, and we avoid claims that cannot be shown.

Two of the guides are local planning notes for New York and Madrid. They are general and not legal advice, and they are not indexed by search engines.

If you want help deciding where a website fits among your profiles, advertising, social media and strategy, a private marketing consultation gives you a written list of three to five priorities. You can also read about escort marketing, which covers the areas we do work on.