Safety, privacy and law

Marketing carries risks that other businesses rarely face: legal exposure, platform removals and the permanent nature of what is published. Planning for them is part of doing the work well.

The guides here explain the legal framework for promotion in general terms, including a plain-language account of FOSTA-SESTA in the United States and an overview of other regions. They also look at privacy practices: what to collect, how to store it, what to remove from photos and how to prepare for leaks or removals.

We are not lawyers and these guides are not legal advice. Laws differ by country, state and city, and they change. We aim to help you ask better questions and to build a marketing plan that respects the limits you establish with a qualified local professional.

If you would like to discuss how this affects your own plan, our escort marketing service starts with a private consultation. Begin with the guide on FOSTA-SESTA, then read the regional overview.