Content is what lets people get a sense of you before they enquire. On a listing it is your text and photos. On social platforms it is posts, replies and the overall feel of an account. In both cases the aim is the same: be recognisable, be clear, and make the right enquiry easier.
This guide covers what to plan, what to avoid and how to keep it manageable. For help building a plan for your own accounts, see our social media marketing service and the private consultation.
Decide what content is for
Content can have several purposes, and trying to do all of them at once makes it unfocused. Choose one or two.
- Be recognisable. People remember a consistent voice and style.
- Answer common questions. Reduce repetitive questions by addressing them once.
- Show availability and tours. Make it easy to know where and when you are available.
- Build familiarity. Let people see your personality, within boundaries you set.
- Send people to the right place. Point to your listing, your page or another channel.
Write your choice at the top of your planning notes, so that every post can be checked against it.
Choose three content themes
Themes make posting easier and the account more coherent. Pick three that suit you, such as:
- Your world. Tastes, places, books, music, food, in ways that do not reveal private details.
- Practical updates. Tours, availability, booking notes, reminders.
- Perspective. Short thoughts about the work, etiquette, communication or wellbeing, in your voice.
- Craft. Behind-the-scenes on photo sessions, styling or the professional side of things, if you are comfortable sharing it.
Avoid anything that could reveal your home, routine or the identities of others. When in doubt, leave it out.
Fit each platform’s rules
Rules on adult-related accounts differ widely between platforms and change often. Before you commit to a platform:
- Read the current content policy and the rules on adult content, links and promotion.
- Check how reports and removals are handled.
- Look at how other professionals use it, and note what they avoid.
- Decide whether to use a separate account for work. In most cases it is wise.
- Never rely on one account. Keep your master details elsewhere.
Avoid evading a platform’s rules through tricks. Accounts that look designed to evade moderation tend to be removed. If a platform is not a good fit, use it differently or not at all.
Keep a consistent voice
Voice is made of word choices, sentence length and tone.
- Write a short note: three adjectives, three phrases you use, three you avoid.
- Keep sentences short. Avoid stock superlatives and exclamation marks.
- Match the voice of your listing and replies. Mixed voices confuse.
- Proofread. If you write in a second language, have a native reader check it.
Create a simple content plan
A plan can fit on one page.
| Day | Type | Example (shape, not text) |
|---|---|---|
| Weekly | Practical update | Availability for the coming week |
| Weekly | Theme post | A short note in your voice |
| Monthly | Refresh | A new photo from your set, or an update to your pinned post |
| Quarterly | Review | What worked, what to drop |
Plan a month, no more. Leave space for reality.
Protect your privacy
Content creates data. Before publishing:
- Remove metadata from images, including location.
- Check backgrounds for names, addresses, street views and reflections.
- Do not post in real time from places you can be identified.
- Do not reveal client information or mention clients identifiably.
- Keep work and personal accounts separate, on separate emails and numbers.
- Review who follows and who can message you.
- Prepare what you will do if someone shares your content elsewhere.
Content that is leaked is difficult to retrieve, so decide what you are comfortable with before you post.
Photos and video
Use the same standards as for your listings: recent, consistent, and ones you have the right to use. If you work with a photographer, agree usage in writing. If you want to reduce what you reveal, consider cropping, lighting, silhouettes or focus on detail rather than identity.
Some professionals use voice or text in place of images. If you use synthetic voice or generated imagery, say so where a platform requires it, and think about whether it matches what a client will encounter. Authenticity matters: do not present something as your own voice or appearance if it is not.
Measure what matters
Likes and follower counts are easy to see and say little about enquiries. Measure what matters to you.
- Which posts led to a question or an enquiry?
- Which channel did the enquiry come from?
- Did the person who enquired fit what you offer?
- How much time did the content take?
Use the enquiry log from your channel mix. After a few weeks, drop what takes time and brings little.
Common mistakes
- Starting too many accounts.
- Posting in bursts and disappearing.
- Copying other people’s captions.
- Mixing personal and work accounts.
- Ignoring platform rules until a removal.
- Treating followers as clients.
For agencies and salons
A house needs a shared content standard. Decide the voice, the themes, who approves posts and who replies. Avoid posting for individuals without their agreement, and agree clearly what happens to content when someone leaves. For help, see our agency marketing page.
A first month, step by step
- Week one. Write your purpose, your three themes and your voice note. Read the rules of the platform you will use.
- Week two. Prepare four posts in advance, check them for privacy, and schedule the first.
- Week three. Post on your rhythm and answer messages. Keep your enquiry log up to date.
- Week four. Review: what did you enjoy, what took too long, what led to a useful enquiry? Cut one thing and keep one thing.
A small, repeatable month is a better foundation than an ambitious plan you abandon.
Next steps
- Write your three themes and a one-page plan.
- Choose a platform and read its rules before you open an account.
- Read your channel mix and OnlyFans alongside bookings.
- If you want help, book a private consultation.
